Contribution of Brands to shareholder Value Brand value of company Brand value of company s billion market value s billion market value 1 Coca-Cola US 11 Mercedes 2 Microsoft US 12 Hewlett-Packard US 13 Citibank 8 4 GE 12 14 Amex US 5 Intel US 16 Gillette 6 Disney 27 51 16 Cisco 7 McDonalds US 17 BMW 8 Nokia 18 Honda 9 Toyota Jap 19 Ford 10 Marlboro US The world's most powerful brands 2004 SourceAdaptedfromwww.interbl O Copy rights reserved, Zou Deqiang4 4 © Copy rights reserved, Zou Deqiang The world’s most powerful brands 2004 Source: Adapted from www.Interbrand.com Contribution of Brands to Shareholder Value