uestion How can a firm earn sustained, superior returns? 1. Create value 2. Capture value 3. Continue to do this a Marketing Strategy is an integrated set of choices about how we will create and capture value, over long periods of time 15.834 Marketing Strategy15.834 Marketing Strategy Question: How can a firm earn sustained, superior returns? 1. Create value 2. Capture value 3. Continue to do this A Marketing Strategy is an integrated set of choices about how we will create and capture value, over long periods of time