Understanding Group Behavior (cont. Basic Group Concepts (cont.) -Nors-acceptable standards or expectations that are shared by the group's members ·each group has. -its own unique set of norms common norms related to levels of effort and performance >exert powerful influence on performance Coormiiy-acceptance by group makes some members susceptible to conformity pressures group norms push members toward conformity results in alignment of opinions ©Prentice Hall,2002 15-10 Understanding Group Behavior (cont.) Basic Group Concepts (cont.) – Norms - acceptable standards or expectations that are shared by the group’s members • each group has: – its own unique set of norms – common norms related to levels of effort and performance »exert powerful influence on performance – Conformity - acceptance by group makes some members susceptible to conformity pressures • group norms push members toward conformity • results in alignment of opinions © Prentice Hall, 2002 15-10