B. are unlikely to be successful in American college life C. are not good at developing friendship and social groups D. can hardly learn well they enter an American college The brand(raj is) name puts a face on every company. Names like McDonald's GM, Apple, Intel, and a large number of others have long become very popular They've also given ustomers a point of reference when thinking about a company Good brand names might help companies avoid heavy costs and bring them greater profits Usually companies create names that are easy to learn and remember. Firstly, the name should create interest. Rhymes and humor are some ways to gain interest, but there are others as well. Think about your customers and what would interest them Secondly, the name should present a picture or image. People remember them most because the name is stored in pictures and words. Thirdly, the name should be meaningful. It can be done with lots of advertising, but names that are themselves more meaningful to customers are more easily stored in memory. More important, the name should have meaningful assoc iations that show the benefits customers want Then the name should have some emotion. Emotional associations are easier to learn and remember. The Love Boat, for instance is very easy to remember finally, the name should be simple so that it is easier to learn and remember. 36. Why does the passage mention the brand names such as McDonalds and gm in the first paragraph? A. To show that a good brand name is significant for a company B. To tell readers that they are important and popular terms C. To introduce some well-known brand names to reader. D. To explain why those companies are successful 37. According to the passage, a good brand name A. must be shown in pictures B. must be ad vertised a lot C. is attractive to customers D. is always full of humor 38. Which of the following is most important in making a brand name popular? A B B. Having lots of advertisements C. Gaining support from associations D. Show ing the benefits customers can have 39. Which of the following statements iS TRUE? A. People prefer strange brand names to ordinary ones B. Customers are interested in emotional brand names C. Brand names advertised in pictures are easy to make D. a brand name has little to do with a companys profits 40. What is the main purpose of this passage?B. are unlikely to be successful in American college life C. are not good at developing friendship and social groups D. can hardly learn well they enter an American college Task 2 The brand(商标) name puts a face on every company. Names like McDonald’s, GM, Apple, Intel, and a large number of others have long become very popular. They’ve also given ustomers a point of reference when thinking about a company. Good brand names might help companies avoid heavy costs and bring them greater profits. Usually companies create names that are easy to learn and remember. Firstly, the name should create interest. Rhymes and humor are some ways to gain interest, but there are others as well. Think about your customers and what would interest them. Secondly, the name should present a picture or image. People remember them most because the name is stored in pictures and words. Thirdly, the name shouldbe meaningful. It can be done with lots of advertising, but names that are themselves more meaningful to customers are more easily stored in memory. More important, the name should have meaningful associations that show the benefits customers want. Then the name should have some emotion. Emotional associations are easier to learn and remember. The Love Boat, for instance, is very easy to remember. Finally, the name should be simple so that it is easier to learn and remember. 36. Why does the passage mention the brand names such as McDonald’s and GM in the first paragraph? A. To show that a good brand name is significant for a company. B. To tell readers that they are important and popular terms. C. To introduce some well-known brand names to reader. D. To explain why those companies are successful. 37. According to the passage, a good brand name ________. A. must be shown in pictures B. must be advertised a lot C. is attractive to customers D. is always full of humor 38. Which of the following is most important in making a brand name popular? A. Being easy to remember. B. Having lots of advertisements. C. Gaining support from associations. D. Showing the benefits customers can have. 39. Which of the following statements is TRUE? A. People prefer strange brand names to ordinary ones. B. Customers are interested in emotional brand names. C. Brand names advertised in pictures are easy to make. D. A brand name has little to do with a company’s profits. 40. What is the main purpose of this passage?