和深入的阐释与分析，本课程是学生修读后续课程重要的基础。 In order to thoroughly implement the party's"14th Five-Year Plan"spirit and "China Educational Modernization 2035",follow the law of higher education development,adhere to the basic orientation of morality,and promote the overall development of people and adapt to social needs as a measure of the level of talent training Fundamental standards, strengthen the adaptability of talent training goals to the needs of national and regional economic and social development,strengthen professional ability training.strengthen the cuivation of innovation and entrepreneurship capabilities,build a system and practical teaching system suitable for training goals,and cultivate a sense of social responsibility and innovation Applied talents with entrepreneurial spirit and practical ability can better serve local economic and social development and build the school into a local applied high-level university Construct a modem education and teaching concept.The course "Basics of Visual Communication Design"is the basic subject of the School of Art and Design.The course takes design theory as the basis,guided by design cases,and provides a more systematic and in-depth explanation and analysis of the theory and design practice of commercial art design.The content of this course mainly includes Introduction to Visual Communication Design,Graphic and Visual Communication Design,Text and Visual Communication Design,Illustration Design,Logo Design,Packaging Design. Orientation Design,Advertising Design,Display Design and Visual Communication,New Media Design-Digital Design,Visually convey the design psychology.Through the teaching of this course,in order to improve students'basic theoretical level and practical ability of graphic design,the actual commercial art design cases are compared systematically and in-depth interpretation and analysis.This course is an important foundation for students to take subsequent courses. 三、课程性质与教学目的 课程性质： 视觉传达设计基础课程是我校面向广告学及展示设计专业学生开设一门学科基和深入的阐释与分析，本课程是学生修读后续课程重要的基础。 In order to thoroughly implement the party’s "14th Five-Year Plan" spirit and "China Educational Modernization 2035", follow the law of higher education development, adhere to the basic orientation of morality, and promote the overall development of people and adapt to social needs as a measure of the level of talent training Fundamental standards, strengthen the adaptability of talent training goals to the needs of national and regional economic and social development, strengthen professional ability training, strengthen the cultivation of innovation and entrepreneurship capabilities, build a curriculum system and practical teaching system suitable for training goals, and cultivate a sense of social responsibility and innovation Applied talents with entrepreneurial spirit and practical ability can better serve local economic and social development and build the school into a local applied high-level university.Construct a modern education and teaching concept.The course "Basics of Visual Communication Design" is the basic subject of the School of Art and Design. The course takes design theory as the basis, guided by design cases, and provides a more systematic and in-depth explanation and analysis of the theory and design practice of commercial art design.The content of this course mainly includes Introduction to Visual Communication Design, Graphic and Visual Communication Design, Text and Visual Communication Design, Illustration Design, Logo Design, Packaging Design, Orientation Design, Advertising Design, Display Design and Visual Communication, New Media Design-Digital Design , Visually convey the design psychology.Through the teaching of this course, in order to improve students' basic theoretical level and practical ability of graphic design, the actual commercial art design cases are compared systematically and in-depth interpretation and analysis. This course is an important foundation for students to take subsequent courses. 三、课程性质与教学目的 课程性质： 视觉传达设计基础课程是我校面向广告学及展示设计专业学生开设一门学科基