MUJI PRESENTATION OVERVIEW 無印良品 IST FASHION MARKET IN CHINA MARKET FIGURES AND MARKET SHARES LEADERS 23 MUJI COMPANY BACKGROUND ITS EXP ANSION IN CHINA BUSINESS MODEL SALES COSTS PROFITS □国国 MARKETINGIRETAILING STRATEGY FOUR PS1 2 3 Fast fashion market in China: • Market figures and market shares • Leaders MUJI Company Background + its expansion in China Business model • sales, costs, profits Marketing/retailing strategy 4 • Four P’s PRESENTATION OVERVIEW