In-House countertrade Advantages Disadvantages Lower costs Less expertise Customer contact Reselling problems More control o Recruitment training More flexibility COStS More learning Less objectivity Problems coordinating interfunctional staff Copyright@ 2001 by Harcourt, Inc. All rights reserved 22-11Copyright © 2001 by Harcourt, Inc. All rights reserved. 22-11 In-House Countertrade Advantages Lower costs Customer contact More control More flexibility More learning Disadvantages Less expertise Reselling problems Recruitment & training costs Less objectivity Problems coordinating interfunctional staff