businessman in Philip roth,s Goodbye, Columbus advises the storys protagonist, "To get by in business, youve got to be a bit of a thief. He seems like a benignly wise, paternal figure compared with Wall streets 1980s icon, Gordon Gekko4, whose immortal words were“ Greed is good” Yet some important observers of business see things differently Widely read gurus such as Stephen Covey5 and Tom Peters5 point to the practical utility of moral virtues such as compassion, responsibility, fairness, and honesty. They suggest that virtue is an essential ingredient in the recipe for success, and that moral standards are not merely commendable choices but necessary components of a thriving business career. This is a frequent theme in commencement addresses and other personal testimonials: Virtuous behavior advances a career in the long run by building trust and reputation, whereas ethical shortcomings eventually derail careers. The humorist Dorothybusinessman in Philip Roth's Goodbye, Columbus advises the story’s protagonist, “To get by in business, you’ve got to be a bit of a thief.” He seems like a benignly wise, paternal figure compared with Wall Street's 1980s icon, Gordon Gekko4, whose immortal words were “Greed is good.” Yet some important observers of business see things differently. Widely read gurus such as Stephen Covey5 and Tom Peters5 point to the practical utility of moral virtues such as compassion, responsibility, fairness, and honesty. They suggest that virtue is an essential ingredient in the recipe for success, and that moral standards are not merely commendable choices but necessary components of a thriving business career. This is a frequent theme in commencement addresses and other personal testimonials: Virtuous behavior advances a career in the long run by building trust and reputation, whereas ethical shortcomings eventually derail careers. The humorist Dorothy