In relationship-driven cultures,the gift reflects the company's image and intentions and gives a potential partner insight into how both you an your company think and are likely to act in the future.Still the main purpose of any gift should be to please and honor the recipient.Of you keep that in mind, you will never produce a gift that can be impropriate or,worse,insulting.In relationship-driven cultures, the gift reflects the company’s image and intentions and gives a potential partner insight into how both you an your company think and are likely to act in the future. Still the main purpose of any gift should be to please and honor the recipient. Of you keep that in mind, you will never produce a gift that can be impropriate or, worse, insulting