e视人苦 LEARNING OBJECTIVES After completing this topic, you should know Know how consumer characteristics influence buying decisions Know what major psychological processes influence consumer responses to the marketing program Know how consumers make purchasing decisions Know how marketers analyze consumer decision- making 2008-3-242008-3-24 2 LEARNING OBJECTIVES • After completing this topic, you should know: – Know how consumer characteristics influence buying decisions – Know what major psychological processes influence consumer responses to the marketing program – Know how consumers make purchasing decisions – Know how marketers analyze consumer decision￾making