Pre-reading Focus: Sale pricing strategy Sale pricing displays specific items, offering them at enough of a discount to lure customers into the store Price-targeting strategy Charges price-insensitive customers higher prices and Charges price-sensitive customers lower prices for the same product 区别定价战略Pre-reading Focus: • Sale pricing strategy – Sale pricing displays specific items, offering them at enough of a discount to lure customers into the store. • Price-targeting strategy – Charges price-insensitive customers higher prices and – Charges price-sensitive customers lower prices for the same product – 区别定价战略