Factors Influencing Consumer Behavior Cultural Social Culture Family 3-4 *Subculture Reference groups Social Class ◇Roles&status Psychological ◇Motivation Consumer Buyers'responses Perception .Product service Learning (memory) category selection ◇Beliefs&attitudes BUYER DECISION PROCESS .Brand selection Reseller selection ◇Personality& self-concept Experiences urchase timing Lifestyle repurchase intervals .Purchase amount Personal Age lifecycle stage ◇Occupation Marketing programs Environmental influences ◇Education Marketing objectives Economic Economic situation Marketing strategy Technological Marketing mix ◇Political 對计至（竹置多土孝 国际商学院市场营销学系 15 University of Intemational Business and Economics国际商学院 市场营销学系 3－4 Cultural •Culture •Subculture •Social Class Social •Family •Reference groups •Roles & status Psychological •Motivation •Perception •Learning (memory) •Beliefs & attitudes •Personality & self-concept Personal •Age & lifecycle stage •Occupation •Education •Economic situation Buyers’ responses •Product service & category selection •Brand selection •Reseller selection •Purchase timing & repurchase intervals •Purchase amount Marketing programs •Marketing objectives •Marketing strategy •Marketing mix Environmental influences •Economic •Technological •Political Consumer BUYER DECISION PROCESS Lifestyle Experiences Factors Influencing Consumer Behavior