Chapter 13-Examples of menu pricing Case. Menu pricing in the information economy e Versioning based on quality Nagware: software distributed freely but displaying ads or screen encouraging users to buy full version >annoyance =discriminating device Versioning based on time Books: first in hardcover, later in paperback e Movies: first in theaters, next on DVD, finally on TV >price decreases as delay increases Versioning based on quantity Software site licenses Newspaper subscription → quantity discounts e Wen Cao© Wen Cao 7 Case. Menu pricing in the information economy • Versioning based on quality •‘Nagware’: software distributed freely but displaying ads or screen encouraging users to buy full version  annoyance = discriminating device • Versioning based on time • Books: first in hardcover, later in paperback • Movies: first in theaters, next on DVD, finally on TV.  price decreases as delay increases • Versioning based on quantity • Software site licenses • Newspaper subscription  quantity discounts Case. Menu pricing in the information economy • Versioning based on quality •‘Nagware’: software distributed freely but displaying ads or screen encouraging users to buy full version  annoyance = discriminating device • Versioning based on time • Books: first in hardcover, later in paperback • Movies: first in theaters, next on DVD, finally on TV.  price decreases as delay increases • Versioning based on quantity • Software site licenses • Newspaper subscription  quantity discounts Chapter 13 - Examples of menu pricing