《传播学概论》课程教学大纲 一、课程基本信息 课程代码：18120153 课程名称：传播学概论 英文名称：Introduction to Communication 课程类别：专业课 学 时：48学时 学 分：3学分 适用对象：广告学专业本科生 老核方式：老试 先修课程：无 二、课程简介 中文简介： 传播学概论是广告学专业学生开设的一门学科基础必修课。课程从传播学的产 生、传播学的研究现状和发展趋势等方面全面展示传播学的学科概貌，从传播者、受 众、信息、符号、煤介、传播技巧、传播环境、传播效果、研究方法等方面系统阐述 传播学的基本概念、基本理论和基本观点，从个案分析、运用实践中使学生基本掌握 用传播学视角认识现实世界的方法，并进一步提高日常的和专业的传播实用技能。通 过本课程的学习，学生可以认识到当代媒介环境和媒介信息的基本状貌，运用传播学 的理论和方法分析、解决媒介社会现实问题，能够为信息媒体社会中的实际工作和研 究打下基础。 英文简介： Principles of Communication is a basic course for students majoring in Broadcasting and Hosting or Radio and TV Director.The course presents a panorama of communication, including its origin,the status quo of communication research and the development trend.It illustrates the basic concepts,theories and viewpoints from the aspects of sender,receiver, message,symbol,media,communication skills,communication environment, communication impact and research methods.Through cases analysis and actual practice,it helps students perceive the world from the perspective of communication and consolidate their daily and professional communication skills.On completion of the course,students will be able to recognize the status quo of contemporary media environment and media information,analyze and solve the problems in the media society by applying the theories and methods of communication so that they will be well prepared for their future work and 1 1 《传播学概论》课程教学大纲 一、课程基本信息 课程代码：18120153 课程名称：传播学概论 英文名称：Introduction to Communication 课程类别：专业课 学 时：48 学时 学 分：3 学分 适用对象: 广告学专业本科生 考核方式：考试 先修课程：无 二、课程简介 中文简介： 传播学概论是广告学专业学生开设的一门学科基础必修课。课程从传播学的产 生、传播学的研究现状和发展趋势等方面全面展示传播学的学科概貌，从传播者、受 众、信息、符号、媒介、传播技巧、传播环境、传播效果、研究方法等方面系统阐述 传播学的基本概念、基本理论和基本观点，从个案分析、运用实践中使学生基本掌握 用传播学视角认识现实世界的方法，并进一步提高日常的和专业的传播实用技能。通 过本课程的学习，学生可以认识到当代媒介环境和媒介信息的基本状貌，运用传播学 的理论和方法分析、解决媒介社会现实问题，能够为信息媒体社会中的实际工作和研 究打下基础。 英文简介： Principles of Communication is a basic course for students majoring in Broadcasting and Hosting or Radio and TV Director. The course presents a panorama of communication, including its origin, the status quo of communication research and the development trend. It illustrates the basic concepts, theories and viewpoints from the aspects of sender, receiver, message, symbol, media, communication skills, communication environment, communication impact and research methods. Through cases analysis and actual practice, it helps students perceive the world from the perspective of communication and consolidate their daily and professional communication skills. On completion of the course, students will be able to recognize the status quo of contemporary media environment and media information, analyze and solve the problems in the media society by applying the theories and methods of communication so that they will be well prepared for their future work and