James A.O'Brien Introduction to Information Systems Eleventh Edition The Internet Value Chain Marketing and Sales and Support and Internet Product Distribution Customer Capability Research Feedback Data for .Access to Benefits .Low cost market customer com- to distribution research, ments online Company .Reaches new establishes customers .Immediate re- consumer -Multiplies sponse to responses contact points customer problems Opportunity for Enhanced Increase Lower Advantage Customers Market Share Cost Margins SatisfactionJames A. O’Brien Introduction to Information Systems Eleventh Edition 9 The Internet Value Chain Marketing and Product Research Sales and Distribution Support and Customer Feedback Data for market research, establishes consumer responses •Access to customer com￾ments online •Immediate re￾sponse to customer problems •Low cost distribution •Reaches new customers •Multiplies contact points Increase Market Share Lower Cost Margins Enhanced Customers Satisfaction Internet Capability Benefits to Company Opportunity for Advantage