裢剥母榜净氨多产举 营销学原理 对外经济贸易大学2001一2002学年第二学期 《营销学原理》期末考试试卷A 00营销、99海关、99商检、99法律、99行政、00财务、 00会本、00信息、99留学生、00金融 学号 姓名 班级 成绩 1.Multiple Choice(only one answer is correct,30 points): 1.Marketing is best understood as the process of: A.making a sale. B.creating customer needs. C.satisfying customer needs and wants D.promoting products and services. E.generating(产生)a profit. 2.A person's want becomes a demand when his want is backed (by A.purchasing power. B.products. C.needs. D.desire. E.exchange mechanisms. 3.The concept holds that all consumers will favor (those products offering the most quality performances and features,therefore,the organization should devote its energy to makingcontinuous product improvements. A.production B.product C.service D.marketing E.selling 4.Leander Cosmetics is attempting to generate additional sales of its present products by promoting them more aggressively to its present customers.Leander Cosmetics is engaged in: A.diversification B.market penetration C.market development 第1页共11页营销学原理 对外经济贸易大学 2001⎯2002 学年第二学期 《营销学原理》期末考试试卷 A 00 营销、99 海关、99 商检、99 法律、99 行政、00 财务、 00 会本、00 信息、99 留学生、00 金融 学号__________ 姓名__________ 班级__________ 成绩__________ I. Multiple Choice (only one answer is correct, 30 points): 1. Marketing is best understood as the process of: A. making a sale. B. creating customer needs. C. satisfying customer needs and wants. D. promoting products and services. E. generating (产生) a profit. 2. A person's want becomes a demand when his want is backed (支持) by A. purchasing power. B. products. C. needs. D. desire. E. exchange mechanisms. 3. The __________ concept holds that all consumers will favor （喜欢） those products offering the most quality performances and features, therefore, the organization should devote its energy to makingcontinuous product improvements. A. production B. product C. service D. marketing E. selling 4. Leander Cosmetics is attempting to generate additional sales of its present products by promoting them more aggressively to its present customers. Leander Cosmetics is engaged in: A. diversification B. market penetration C. market development 第 1 页 共 11 页