Five Step Concept Generation Method 上游充夏大率 SHANGHAI JIAO TONG UNIVERSITY 2. Existing concepts Search Externally ·Lead users ● Experts 1. Patents Literature 4. Clarify the Problem Benchmarking Integrated Decomposition Explore solutions Focus on critical sub- systematically problems → 3. Search Internally 5. Individual New concepts Reflect and Team analyze resultsFive Step Concept Generation Method 1. Clarify the Problem Decomposition Focus on critical sub￾problems 2. Search Externally • Lead users • Experts • Patents • Literature • Benchmarking 3. Search Internally • Individual • Team 4. Explore systematically 5. Reflect and analyze results Existing concepts New concepts Integrated solutions