Importance of the public image Public image refers to how a company is viewed by its customers, suppliers, and stokeholds(ix B) by the financial community, by the communities in which it operates, and by the federal and local example. Public image is controllable(21) just as the product, price, place, and promotional efforts A firms public image(22) a vital role in the attractiveness of the firm and its products to employees, customers, (23) to such outsiders as stockholders, suppliers, creditors(债权人 government officials, as well as diverse special groups. With some things it is(24) satisfy all the diverse public for example, a new highly automated(自动化的) plant may meet the approval of creditors and the stockholder, but(25) will undoubtedly find resistance from employees whose(26) threatened. On the other hand, high quality products and service standards should bring almost complete approval,(27) low quality products and false claims would be widely looked down upon public image(28) it is good, it is good, should be treasured and protected. It is a valuable asset that usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has(29) a quality image, this is not easily countered or imitated by competitors (30) an image may enable a firm to charge higher prices, to woo the best distributors and healers, to attract the employees, to expect the(31) favorable creditor relationships and lowest borrowing costs. It should also allow the firms stock to command a higher price-earning ratio than(32) firms in the same industry without such a good reputation and public image (33) of factors affect the public image of a corporation (34) include physical facilities, contacts of outsiders with the company employees, product quality and dependability (可靠性), prices(35) competitors, customer service, the kind of advertising and the media and programs used, and the use of the public relations and publicity A People B government C governments D neighborhoods 21.A. at considerable extent B. to considerable extent C. to considerate extent D. at considerable extent 22. A establishes B. Plays 23. A. but 24. A possible C not impossible D impossible B D 26. A plant B jobsImportance of the Public Image Public image refers to how a company is viewed by its customers, suppliers, and stokeholds (股 东) by the financial community, by the communities in which it operates, and by the federal and local example. Public image is controllable (21) _____ just as the product, price, place, and promotional efforts. A firm’s public image (22) _____ a vital role in the attractiveness of the firm and its products to employees, customers, (23) _____ to such outsiders as stockholders, suppliers, creditors (债权人), government officials, as well as diverse special groups. With some things it is (24) _____ to satisfy all the diverse public for example, a new highly automated (自动化的) plant may meet the approval of creditors and the stockholder, but (25) _____ will undoubtedly find resistance from employees whose (26) _____ threatened. On the other hand, high quality products and service standards should bring almost complete approval, (27) _____ low quality products and false claims would be widely looked down upon. A firm’s public image (28) _____ it is good, should be treasured and protected. It is a valuable asset that usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has (29) _____ a quality image, this is not easily countered or imitated by competitors (30) _____ an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the employees, to expect the (31) _____ favorable creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price—earning ratio than (32) _____ firmsin the same industry without such a good reputation and public image. (33) _____ of factors affect the public image of a corporation (34) _____ include physical facilities, contacts of outsiders with the company employees, product quality and dependability （可靠性）, prices (35) _____ competitors, customer service, the kind of advertising and the media and programs used, and the use of the public relations and publicity. Example: A. People B. government C. governments D. neighborhoods A B C D □ □ ■ □ 21. A. at considerable extent B. to considerable extent C. to considerate extent D. at considerable extent 22. A establishes B. Plays C. makes D. obtains 23. A. but B. however C. and D. as 24. A. possible B. easy C. not impossible D. impossible 25. A they B. some C. it D. we 26. A. plant B. jobs C. machines D. themselves