James A.O'Brien Introduction to Information Systems Eleventh Edition 10 Chapter Summary(cont) B2C e-Commerce:Businesses typically sell products and services to consumers at e- commerce websites that provide attractive Web pages,multimedia catalogs,interactive order processing,secure electronic payment systems,and online customer support. 0 B2B e-Commerce:Business-to-business applications of e-commerce involve electronic catalog,exchange,and auction marketplaces that use Internet,intranet,and extranet websites and portals to unite buyers and sellers.James A. O’Brien Introduction to Information Systems Eleventh Edition 10 Chapter Summary (cont) • B2C e-Commerce: Businesses typically sell products and services to consumers at e￾commerce websites that provide attractive Web pages, multimedia catalogs, interactive order processing, secure electronic payment systems, and online customer support. • B2B e-Commerce: Business-to-business applications of e-commerce involve electronic catalog, exchange, and auction marketplaces that use Internet, intranet, and extranet websites and portals to unite buyers and sellers