Outline 6-2 I.Levels Structure of Demand II.Measuring Current Demand, Area Demand,Future Demand III.Sales Forecasting Techniques 国际商学院市场营销学系Outline I. Levels & Structure of Demand I. Levels & Structure of Demand II. Measuring Current Demand, II. Measuring Current Demand, Area Demand, Future Demand Area Demand, Future Demand III. Sales Forecasting III. Sales Forecasting Techniques Techniques 6－2 6－2