Demographic Environment 2-12 1.World population explodes; 2.Aged people increase in the population; 3.Ethnic structure is considered; 4.Education degree improves; 5.Home structure changes; 6.Geographic movement of population becomes obvious “制卧爱价蜀易大学 国际商学院市场营销学系Demographic Environment 1. World population explodes; 2. Aged people increase in the population; 3. Ethnic structure is considered; 4. Education degree improves; 5. Home structure changes; 6. Geographic movement of population becomes obvious 2 －12 2 －12