University of International Business and Economics Learning objectives In this unit students will learn words and expressions related to advertising. Students will be able to discuss different types of advertising appeals and the importance of image and personality to a product. 制纤经价蜀易大学 UNIVTRSIT￥￥T月。4L地hE等SAND FCONOMCUniversity of International Business and Economics 3 Learning objectives „ In this unit students will learn words and expressions related to advertising. „ Students will be able to discuss different types of advertising appeals and the importance of image and personality to a product