Summary Marketing is a total system of business activities designed to plan, price, promote and distribute want-satisfying goods and services to present and potential customers Identify wants through market research Deliver product allowing for price adoption procees product life cycle distribution channelsSummary • Marketing is a total system of business activities designed to plan, price, promote and distribute “want-satisfying” goods and services to present and potential customers • Identify wants through market research • Deliver product allowing for – price – adoption procees – product life cycle – distribution channels