Outline 4-2 I.Characteristics of Business Markets II.Model of Business E Buying Behavior III. Business Buying S Situations and Process IV.Value Building and Relationship Marketing V.Internal Marketing 制卧价蜀易大学 国际商学院市场营销学系Outline I. Characteristics of Business I. Characteristics of Business Markets Markets II. Model of Business Buying II. Model of Business Buying Behavior Behavior III. Business Buying Situations III. Business Buying Situations and Process and Process IV. Value Building and Relationship IV. Value Building and Relationship Marketing Marketing V. Internal Marketing V. Internal Marketing 4－2 4－2