Profit maximization a Do firms maximize profits? o Implications of non-profit objective .Over the long-run investors would not support the company .Without profits, survival unlikely Chapter 8 Slide 10Chapter 8 Slide 10 Profit Maximization ◼ Do firms maximize profits? ⚫ Implications of non-profit objective ◆Over the long-run investors would not support the company ◆Without profits, survival unlikely