LEARNING OBJECTIVES After completing this topic you should know Fundamental marketing concepts Why marketing is important What is the scope of marketing How marketing management has changed What the necessary tasks are for successfu marketing management 2008-3-5 Marketing Management UG)2008-3-5 Marketing Management (UG) 3 LEARNING OBJECTIVES • After completing this topic, you should know: – Fundamental marketing concepts – Why marketing is important – What is the scope of marketing – How marketing management has changed – What the necessary tasks are for successful marketing management