Contents o INTRODUCTION o RELATED WORK o BELIEFS DURING SEARCH QUESTIONS,ANSWERS,JUDGMENTS BIASED SERPS SEARCH RESULTS BIASED BEHAVIORS OUTCOMES DISCUSSION AND IMPLICATIONS CONCLUSIONS Contents  INTRODUCTION  RELATED WORK  BELIEFS DURING SEARCH  QUESTIONS, ANSWERS, JUDGMENTS  BIASED SERPS & SEARCH RESULTS  BIASED BEHAVIORS & OUTCOMES  DISCUSSION AND IMPLICATIONS  CONCLUSIONS