The Control Process (cont.) What We Measure what we measure more critical than how we measure control criteria applicable to any management situation: employee satisfaction,absenteeism,and turnover keeping costs within budgets control system needs to recognize the diversity of activities some activities difficult to measure in quantifiable terms most activities can be grouped into some objective segments that can be measured when objective measures are not available,should rely on subjective measures ©Prentice Hall,2002 18-12What We Measure – what we measure more critical than how we measure – control criteria applicable to any management situation: • employee satisfaction, absenteeism, and turnover • keeping costs within budgets – control system needs to recognize the diversity of activities – some activities difficult to measure in quantifiable terms • most activities can be grouped into some objective segments that can be measured • when objective measures are not available, should rely on subjective measures The Control Process (cont.) © Prentice Hall, 2002 18-12