点击下载:复旦大学:《营销管理》PPT课件讲义_MARKETING
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Costs vs benefits Costs Benefits Monetary .Functional Temporal . Social Psychological .Personal . Behavioral ° ExperientialCosts vs Benefits Benefits •Functional •Social •Personal •Experiential Costs •Monetary •Temporal •Psychological •Behavioral
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点击下载:复旦大学:《营销管理》PPT课件讲义_MARKETING
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