Analytic tools: genre and myth Genre(in moving image media studies) a Largely based on description and classification Formula(cultural) products As a kind of narrative. it shows frameworks of structure. function. features. themes. content and So on a A convenience and common ground for both producers(senders)and audience(receivers) Contests, actualities, persuasions and dramasAnalytic tools: genre and myth Genre (in moving image media studies) ◼ Largely based on description and classification; ◼ “Formula” (cultural) products; ◼ As a kind of narrative, it shows frameworks of structure, function, features, themes, content and so on. ◼ A convenience and common ground for both producers (senders) and audience (receivers). ◼ Contests, actualities, persuasions and dramas