James A.O'Brien Introduction to Information Systems Eleventh Edition 6 Business Value from e-Commerce Applications Increase Customer Loyalty Retention Reduce the Cost of Doing Business Develop New Web-based Products Generate New Revenue Sources Deriving Business Value from e-Commerce Develop New Markets Channels Applications Attract New CustomersJames A. O’Brien Introduction to Information Systems Eleventh Edition 6 Business Value from e-Commerce Applications Increase Customer Loyalty & Retention Reduce the Cost of Doing Business Generate New Revenue Sources Attract New Customers Deriving Business Value from e-Commerce Applications Develop New Markets & Channels Develop New Web-based Products