Beverages oligopoly(intense competition) Non Alcoholic alcohol Beverages Limited growth opportunity (endeavor to diversify offerings) Changing consumer tastes Soda Tea Energy Fruits Coffee Drinks Juice Volatile commodity costs Drinking Enhanced Sports Water Water Drinks BeveragesRefrechin Everyone We Touch Beverages Non￾alcohol Soda Tea & Coffee Energy Drinks Fruits Juice Alcoholic Beverages Drinking Water Enhanced Water Sports Drinks Milk Beverages • Oligopoly(intense competition) • Limited growth opportunity (endeavor to diversify offerings) • Changing consumer tastes • Volatile commodity costs