What Went Wrong? These problems uncover fundamental difficulties with outsourcing. Nike,Apple and Cisco represent industries: With short-life-cycle products -Where technologies change rapidly Uncertainty in customer demand is enormous Can these characteristics explain the problems that these companies are facing? Are there more fundamental principles that we should consider to determine whether or not to outsource?What Went Wrong? These problems uncover fundamental difficulties with outsourcing. Nike, Apple and Cisco represent industries: „ With short-life-cycle products „ Where technologies change rapidly „ Uncertainty in customer demand is enormous Can these characteristics explain the problems that these companies are facing? Are there more fundamental principles that we should consider to determine whether or not to outsource?