选择和管宫销道 √营销渠道是什么( What is the nature of marketing Channels)? √公司在设计、管理、评价和修正其渠道时将面临什么 fG(What decisions do companies face in designing managing, evaluating, and modifying their channels)? √渠道的动态发展趋势是什么 What trends are taking place in channel dynamics )? √如何管理渠道的冲突( How can channel conflict be managed)?选择和管理营销渠道 ✓营销渠道是什么(What is the nature of marketing Channels)？ ✓公司在设计、管理、评价和修正其渠道时将面临什么 决策(What decisions do companies face in designing, managing, evaluating, and modifying their channels)？ ✓渠道的动态发展趋势是什么(What trends are taking place in channel dynamics)？ ✓如何管理渠道的冲突(How can channel conflict be managed)？