need to improve our understanding of persons and groups from outside our immediate circle. Globalization of the Economy The progress of communication and transportation technology has made markets more accessible and the world of business more globally interreliant in past decades. The trend toward a global economy brings people and products together from around the world. In the face of economic globalization nations must determine how to remain competitive in the presence of new trade communication and must find ways to promote products and services in places where they have not historically existed. Such interdependence among national economies hinges on effective intercultural communication and calls for ever more skillful interaction in the future across linguistic and national boundaries.Greater cultural and ethnic understanding becomes necessary both to carry out world business and to preserve threatened cultural diversity. Although globalization of the economy leads to a more uniform way of conducting business,Harris and Moran (1989)note that even decreasing differences among people will require of them intercultural knowledge and skills.Five attitudinal imperatives,described by Harris and Moran,will be needed in an age of economic interdependence: 1.Possessing a cosmopolitan mind with a sensitive,innovative,and participative ability to operate comfortably in a global or pluralistic environment. 2.Acknowledging the importance of intercultural communication by recognizing cultural influences on personal needs,values,expectations,and sense of self. 3. Becoming culturally sensitive by integrating the understanding of culture in general with insights gained from service in multicultural organizations or from activities that bring us into contact with ethnically and culturally different persons. 4.Adjusting to the norms of a new culture,whether that be a domestic co-culture or another national culture. 5.Building upon similarities and common concerns while integrating and understanding differences,to further our personal growth and to aid us in our dealings with other cultures that are,as yet,unfamiliar to us. Clearly the attitudes requisite for a global economy force us to reexamine our isolation and to prepare to deal with a wide variety of persons from a broad range of cultural backgrounds.The search for mutually acceptable guidelines for conducting economic exchange as trade barriers are lowered entails frequent intercultural communication. Widespread Population Migrations With the cultural interconnectedness that accompanies technological developmentneed to improve our understanding of persons and groups from outside our immediate circle. Globalization of the Economy The progress of communication and transportation technology has made markets more accessible and the world of business more globally interreliant in past decades. The trend toward a global economy brings people and products together from around the world. In the face of economic globalization nations must determine how to remain competitive in the presence of new trade communication and must find ways to promote products and services in places where they have not historically existed. Such interdependence among national economies hinges on effective intercultural communication and calls for ever more skillful interaction in the future across linguistic and national boundaries. Greater cultural and ethnic understanding becomes necessary both to carry out world business and to preserve threatened cultural diversity. Although globalization of the economy leads to a more uniform way of conducting business, Harris and Moran (1989) note that even decreasing differences among people will require of them intercultural knowledge and skills. Five attitudinal imperatives, described by Harris and Moran, will be needed in an age of economic interdependence: 1. Possessing a cosmopolitan mind with a sensitive, innovative, and participative ability to operate comfortably in a global or pluralistic environment. 2. Acknowledging the importance of intercultural communication by recognizing cultural influences on personal needs, values, expectations, and sense of self. 3. Becoming culturally sensitive by integrating the understanding of culture in general with insights gained from service in multicultural organizations or from activities that bring us into contact with ethnically and culturally different persons. 4. Adjusting to the norms of a new culture, whether that be a domestic co-culture or another national culture. 5. Building upon similarities and common concerns while integrating and understanding differences, to further our personal growth and to aid us in our dealings with other cultures that are, as yet, unfamiliar to us. Clearly the attitudes requisite for a global economy force us to reexamine our isolation and to prepare to deal with a wide variety of persons from a broad range of cultural backgrounds. The search for mutually acceptable guidelines for conducting economic exchange as trade barriers are lowered entails frequent intercultural communication. Widespread Population Migrations With the cultural interconnectedness that accompanies technological development