8 Food product development the next generation of products is started on a new but related platform. They can be considered as generation 1. Generation 2 Generation 3 of the product Family. In Case Study 1, Chapter 7, the development over 15 years of a new duct platform in the apple industry is described s The first stage is to identify the present product platforms and to show how ley have developed in the past; clearly showing the generations of product platforms and the derivative products on each platform. It would be useful if these were identified as successful and failed product changes, so that a historical picture could be built up as a basis for the future. The second stage elates each product platform with the different market segments to which the products were aimed and to which they were finally related in sales. The third stage identifies the building blocks that were used to achieve these changes in the product platforms: consumer insights, product technologies, manufacturing processes and organisational capabilities. An example of a general systematic grouping is shown in Fig. 1. 2 read company Market applications Large households Smal households Hot bread shop Supermarket Market Medium Bread mix platform Derivative products Product platforms Frozen dough platform Successive generations of the product platform mmon building blocks fracturing processes Fig. 1. 2 Systematic grouping of food products for use in product development (Source: After Meyer and Lehnerd, 1997)the next generation of products is started on a new but related platform. They can be considered as Generation 1, Generation 2, Generation 3 of the Product Family. In Case Study 1, Chapter 7, the development over 15 years of a new product platform in the apple industry is described. The first stage is to identify the present product platforms and to show how they have developed in the past; clearly showing the generations of product platforms and the derivative products on each platform. It would be useful if these were identified as successful and failed product changes, so that a historical picture could be built up as a basis for the future. The second stage relates each product platform with the different market segments to which the products were aimed and to which they were finally related in sales. The third stage identifies the building blocks that were used to achieve these changes in the product platforms: consumer insights, product technologies, manufacturing processes and organisational capabilities. An example of a general systematic grouping is shown in Fig. 1.2. Fig. 1.2 Systematic grouping of food products for use in product development (Source: After Meyer and Lehnerd, 1997). 8 Food product development