Fundamentals of Dynamic pricing and E-auctions One Buyer, One Seller Popular in B2B Each party can use negotiation, bargaining, or bartering The resulting price will be determined by Bargaining power Supply and demand in the item's market Business-environment factors Electronic Commerc Prentice Hall 2006 6Electronic Commerce Prentice Hall © 2006 6 Fundamentals of Dynamic Pricing and E-Auctions • One Buyer, One Seller • Popular in B2B – Each party can use negotiation, bargaining, or bartering – The resulting price will be determined by: • Bargaining power • Supply and demand in the item’s market • Business-environment factors