Sigmund's Gourmet Pasta Target Market growth 10.00% 6.00% 4.00% 2.00% 0.00% Families Take out 2.2 SWOT Analysis The following SWoT analysis captures the key strengths and weaknesses within the company and describes the opportunities and threats facing Sigmund's Gourmet Pasta 2.2.1 Strengths Strong relationships with vendors that offer high-quality ingredients and fast/frequent delivery schedules. Excellent staff who are highly trained and very customer attentive Great retail space that is bright, hip, clean, and located in an upscale mall, suburban neighborhood, or urban retail district. High customer loyalty among repeat customers High-quality food offerings that exceed competitors offerings in quality presentation and rice0.00% 2.00% 4.00% 6.00% 8.00% 10.00% Individuals Families Take out Target Market Growth 2.2 SWOT Analysis The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing Sigmund's Gourmet Pasta. 2.2.1 Strengths • Strong relationships with vendors that offer high-quality ingredients and fast/frequent delivery schedules. • Excellent staff who are highly trained and very customer attentive. • Great retail space that is bright, hip, clean, and located in an upscale mall, suburban neighborhood, or urban retail district. • High customer loyalty among repeat customers. • High-quality food offerings that exceed competitors offerings in quality, presentation, and price. Sigmund's Gourmet Pasta Page 5