Why do new products Fail? Improper Targeting and Not Good value Positioning Inadequate Marketing Problems in product and Communication Marketing Planning Poor channel O verpromIsing Management Satisfaction Inadequate profits No Competitive DifferentiationWhy Do New Products Fail? Improper Targeting and Positioning Problems in Product and Marketing Planning Overpromising Satisfaction No Competitive Differentiation Not Good Value Inadequate Marketing Communication Poor Channel Management Inadequate Profits