10. THE EDGE OF SUCCESS-9 Building Blocks to Double Your Sales what they needed, and what they were suffering, the more in tune i be came. i dreamed of ways to liberate and empower small business owners and their employees so they could enjoy doing business again. I envisioned ways of helping them wow their customers, and grow their companies quickly and profit- ably. I wanted small business owners to feel the same passion and excitement for their companies they started out with, and to make the world a better place because they were able to serve not only their customers, but their families and communities as we‖l What I Learned About Managing and Growing Small Businesses Years of interacting with small business owners brought me to some simple but significant con clusions. I watched the same mistakes being made over and over again. I saw seemingly popu lar companies close their doors for the last time. And i observed other companies skyrocket for no apparent reason What I learned. is that the strategies for success were not unique to one industry, The Infusion Soft company, or business owner. Success was determined by the use of predict- Purpose able, repeatable, simple actions. But not Liberate and empower small businesses and their just any actions--the right actions. employees so they can enjoy doing business, wow their customers and better serve their families and communities The great news, and the reason I felt it necessary to complete this book is that once small business own ers learned what they could do with their companies, they began writing a completely different story for themselves. Gone was the"pain"of small business ownership and in its place was the"pleasure. No longer was it a question of"will I succeed?"but how much success will I have? I've watched desperate business owners turn back into excited entrepreneurs when they found out what their small business could easily and repeatedly accomplish Ultimately, these strategies morphed into the focal point for our company. They were the driving force, the culmination of everything I had dreamed of doing for the small business owner and their employees. For years lve developed and refined these strategies so they would provide the most and best value for the small business owner c 2008 Infusionsoft© 2008 Infusionsoft 10 • THE EDGE OF SUCCESS- 9 Building Blocks to Double Your Sales what they needed, and what they were suffering, the more in tune I be￾came. I dreamed of ways to liberate and empower small business owners and their employees so they could enjoy doing business again. I envisioned ways of helping them wow their customers, and grow their companies quickly and profit￾ably. I wanted small business owners to feel the same passion and excitement for their companies they started out with, and to make the world a better place because they were able to serve not only their customers, but their families and communities as well. What I Learned About Managing and Growing Small Businesses Years of interacting with small business owners brought me to some simple but significant con￾clusions. I watched the same mistakes being made over and over again. I saw seemingly popu￾lar companies close their doors for the last time. And I observed other companies skyrocket for no apparent reason. What I learned…is that the strategies for success were not unique to one industry, company, or business owner. Success was determined by the use of predict￾able, repeatable, simple actions. But not just any actions--the right actions. The great news, and the reason I felt it necessary to complete this book is that once small business own￾ers learned what they could do with their companies, they began writing a completely different story for themselves. Gone was the “pain” of small business ownership, and in its place was the “pleasure.” No longer was it a question of “will I succeed?” but “how much success will I have?” I’ve watched desperate business owners turn back into excited entrepreneurs when they found out what their small business could easily and repeatedly accomplish. Ultimately, these strategies morphed into the focal point for our company. They were the driving force, the culmination of everything I had dreamed of doing for the small business owner and their employees. For years I’ve developed and refined these strategies so they would provide the most and best value for the small business owner. Purpose. iberate and empower small businesses and their employees so they can enjoy doing business, wow their customers and better serve their families and communities pose. wer s urp and em P iberate mployees so they can enjoy r customers and better serve their families and ies L The InfusionSoft