Bases for Segmenting Business Markets 7-10 >Demographics >Operating Variables >Purchasing Approaches >Situational Factors >Personal Characteristics 對酒（价置多大号 国际商学院市场营销学系 University of Intemational Business and Economics国际商学院 市场营销学系 7－10 Bases for Segmenting Business Markets Demographics Operating Variables Purchasing Approaches Situational Factors Personal Characteristics