Questions for Discussion 13-11 1.What do you think about the price war of air-conditioner with approaching of the hot summer Is it reasonable? 2.Do you agree that pricing is the most effective tool of competition in this industry? 3.Can you imagine any disadvantages of such kind of price war? 制卧价蜀易大学 国际商学院市场营销学系1. What do you think about the price war of air-conditioner with approaching of the hot summer ? Is it reasonable? 2. Do you agree that pricing is the most effective tool of competition in this industry? 3. Can you imagine any disadvantages of such kind of price war? 13 －11 Questions for Discussion 13 －11