Current Trends and Issues (cont'd) Entrepreneurship Defined >The process of starting new businesses,generally in response to opportunities. Entrepreneurship process >Pursuit of opportunities >Innovation in products,services,or business methods >Desire for continual growth of the organization 2007 Prentice Hall,Inc.All rights reserved. 2-28 Current Trends and Issues ( ) cont’d ) • Entrepreneurship Defined ¾The process of starting new businesses, generally in response to opportunities. • Entrepreneurship process ¾Pursuit of opportunities ¾Innovation in products, services, or business methods ¾Desire for continual growth of the organization Desire for continual continual growth of the organization organization © 2007 Prentice Hall, Inc. All rights reserved. 2–28