page views ost per click screen scraping web services stems wikis directories(taxonomy) tagging (" folksonomy syndication The list went on and on. But what was it that made us identify one application or approach as"Web 1.0 and another as"Web 2.0"?(The question is particularly urgent because the Web 2.0 meme has become so widespread that companies are now pasting it on as a marketing buzzword, with no real understanding of just what it means. The question is particularly difficult because many of those buzzword-addicted startups are definitely not Web 2.0, while some of the applications we identified as Web 2.0, like Napster and BitTorrent, are not even properly web applications!)We began trying to tease out the principles that are demonstrated in one way or another by the success stories of web 1.0 and by the most interesting of the new applications 1 The web as platform many important concepts, Web 2.0 doesn't have a hard bour ut rather, a gravitational core. You can lize Web 2.0 as a set of principles and practices that tie together a veritable solar system of sites that demonstrate some or all of those principles, at a varying distance from that core Web 2.0 Meme Ma dogs: Parti cipa Not publishing Bittorrent ustomer saiser Wikipedia: Rich User Exmor enabling he long Red cli Trust Tho Wob as platform User PosIoning You control your own dsta Trust your users a techno ogy 5, not packaged software Architecture of Particlpation The Long Ta Cost-effective scalable bove the level of a sInglo devce Gata as the"intel Inside Rich User Experience The perpetual beta te more peaple Hackab时ly ghiNo ome nights reserv behavor no predeterminedpage views --> cost per click screen scraping --> web services publishing --> participation content management systems --> wikis directories (taxonomy) --> tagging ("folksonomy") stickiness --> syndication The list went on and on. But what was it that made us identify one application or approach as "Web 1.0" and another as "Web 2.0"? (The question is particularly urgent because the Web 2.0 meme has become so widespread that companies are now pasting it on as a marketing buzzword, with no real understanding of just what it means. The question is particularly difficult because many of those buzzword-addicted startups are definitely not Web 2.0, while some of the applications we identified as Web 2.0, like Napster and BitTorrent, are not even properly web applications!) We began trying to tease out the principles that are demonstrated in one way or another by the success stories of web 1.0 and by the most interesting of the new applications. 1. The Web As Platform Like many important concepts, Web 2.0 doesn't have a hard boundary, but rather, a gravitational core. You can visualize Web 2.0 as a set of principles and practices that tie together a veritable solar system of sites that demonstrate some or all of those principles, at a varying distance from that core