4. Should Mr. Zhang change his strategy哲学)进入电空调市场吗?为什 conditioning market? Why? a.如果是,接下来他应该做什 a.fyes, what should he do then? How should么?他应该进入电空调市场 he enter the market? How can he justify that吗?他如何证明这种观念的改 he changed his opinion about a responsible变是正确的? environmental attitude? b.如果否,他要做什么来提升公 b. If not, what else can he do to improve the司业绩? results of his company? 084-14 Chapter6 Decision-Making: The Essence of第6章:制定决策:管理者工作 the manager’sJob 的本质 The Decision- Making process 决策制定过程 Influences on Decision Making 决策制定的影响因素 Decision-Making Conditions 决策制定条件 Decision-Making Styles 决策风格 094-21 Chapter 7 Foundations of Planning 第7章:计划的基础 What Is Planning? 什么是计划工作 Types of Plans 计划的类型 Developing Plans 开发计划 Contemporary Issues in Planning 计划工作当前面临的问题 10 4-28 Chapter 8 Strategic Management 第8章:战略管理 Strategic Management Process 战略管理过程 Organizational Strategies 组织战略 Business-Level Strategy 事业层战略 15-05 Case2: Hongkong Ocean Park 案例讨论2:香港海洋公园 1. What was the reason for Ocean Park'sre1.海洋公园进行流程再造的原 因是什么? 2. What were the goals of the re-engineering?2.流程再造的目的是什么? 3. What were some of the difficulties 3.流程再造执行过程中遇到的 implementing the reengineering process? 主要困难是什么? 4. What strategies should Ocean Park take as a4针对迪斯尼的进入,海洋公园 result of the arrival of disneyland? 应该采取什么策略? s. What strategies should Ocean Park take|.下一步海洋公园应该采取什 next 么策略? 2512 Chapter9 Organizational Structure and Design第9:组织结构与设计 Defining Organizational Structure 组织结构的定义 Departmentalization by Type 部门化的类型 Organizational Design Decisions 组织设计决策 Organizational Desig 组织设计 35-19Case3:Gome 案例讨论3:国美电器有限公司 1. Evaluate Gome's business model 1.评价国美的商业模式。 2. Evaluate Gome's restructuring 2.评价国美的重组。 3. What are the major strategic issues facing3.国美面临的主要战略问题是 Gome? 什么? 4. What would you suggest Huang Guangyu4.你建议黄光裕下一步做什 do next? ? 5. What do you think of Gome' decision of|5.你如何看待国美使用生产商 not using promotion clerks from manufacturer驻派的促销人员?7 4. Should Mr. Zhang change his strategy (philosophy) and enter the electric air conditioning market? Why? a. If yes, what should he do then? How should he enter the market? How can he justify that he changed his opinion about a responsible environmental attitude? b. If not, what else can he do to improve the results of his company? 哲学）进入电空调市场吗？为什 么？ a. 如果是，接下来他应该做什 么？他应该进入电空调市场 吗？他如何证明这种观念的改 变是正确的？ b. 如果否，他要做什么来提升公 司业绩？ 08 4-14 Chapter 6 Decision-Making: The Essence of the Manager’s Job The Decision-Making Process Influences on Decision Making Decision-Making Conditions Decision-Making Styles 第6章：制定决策：管理者工作 的本质 决策制定过程 决策制定的影响因素 决策制定条件 决策风格 09 4-21 Chapter 7 Foundations of Planning What Is Planning? Types of Plans Developing Plans Contemporary Issues in Planning 第7章：计划的基础 什么是计划工作? 计划的类型 开发计划 计划工作当前面临的问题 10 4-28 Chapter 8 Strategic Management Strategic Management Process Organizational Strategies Business-Level Strategy 第8章：战略管理 战略管理过程 组织战略 事业层战略 11 5-05 Case2: Hongkong Ocean Park 1. What was the reason for Ocean Park’s re￾engineering? 2. What were the goals of the re-engineering? 3. What were some of the difficulties implementing the reengineering process? 4. What strategies should Ocean Park take as a result of the arrival of Disneyland? 5. What strategies should Ocean Park take next? 案例讨论2：香港海洋公园 1. 海洋公园进行流程再造的原 因是什么？ 2. 流程再造的目的是什么？ 3. 流程再造执行过程中遇到的 主要困难是什么？ 4. 针对迪斯尼的进入，海洋公园 应该采取什么策略？ 5. 下一步海洋公园应该采取什 么策略？ 12 5-12 Chapter 9 Organizational Structure and Design Defining Organizational Structure Departmentalization by Type Organizational Design Decisions Organizational Designs 第9：组织结构与设计 组织结构的定义 部门化的类型 组织设计决策 组织设计 13 5-19 Case3: Gome 1. Evaluate Gome’s business model. 2. Evaluate Gome’s restructuring. 3. What are the major strategic issues facing Gome? 4. What would you suggest Huang Guangyu do next? 5. What do you think of Gome’s decision of not using promotion clerks from manufacturer 案例讨论3：国美电器有限公司 1. 评价国美的商业模式。 2. 评价国美的重组。 3. 国美面临的主要战略问题是 什么？ 4. 你建议黄光裕下一步做什 么？ 5. 你如何看待国美使用生产商 驻派的促销人员？