Why success in Philippines We can have the following fact from the case: The franchising Marketing investment in building image ●】 The ability to manage volumes,cast and quality ● First Mover Advantages (FMA) ● Ability to adapt its product to local market. e Local pride and nationalismWhy success in Philippines We can have the following fact from the case: The franchising Marketing investment in building image The ability to manage volumes, cast and quality First Mover Advantages (FMA) Ability to adapt its product to local market. Local pride and nationalism