莲费经倚食男大号 高级商务英语阅读 as well as goods that play to the romantic foreignness of China--whether in cosmetics, fashion or music. 2.Besides bringing in additional revenue,a global brand also burnishes a company's image in China,stimulating sales among status-conscious domestic consumers. 3. Chinese brands under the wings of foreign companies usually have the advantage of plumper marketing budgets and better access to management expertise. 4.The world economy was beset by heightened geopolitical uncertainties in late 2002 and early 2003.Such factors continue to pose a downside risk to global economic growth,but this risk diminished substantially in the second quarter of 2003.A new non-economic shock-severe acute respiratory syndrome(SARS)-jolted economic activity in some countries in early 2003 but appears to have been largely contained. IV. Key to Exercises: 1.Exercise ll: 1)B;2)C:3)A4)F;5)D;6)E 2.Exercise lll: 1.中国商品中走向国际市场的把握最大的，短期之内当推中药、草药和特色食品，还有能够体现中 国浪漫而具异国情调的产品，例如化妆品、时装、音乐作品。 2.品牌国际化可以带来更多的收益，同时可以提升公司在国内的形象，从而吸引那些注重品牌与地 位的国内消费者购买。 3.中国品牌借助于外国公司的力量，往往具有营销预算大幅度增加和更易获得管理知识两方面的优 势。 4.世界经济在2002年末和2003年初受到高度紧张的地理政治不稳定性因素的困扰。这些因素仍 然可能促使全球经济下滑，但这一风险在2003年第二季度已大大降低。2003年初一种新的非经济 冲击，即严重急性呼吸道症候群(SARS),影响到了某些国家的经济行为但似乎这在很大程度上已 得到控制。 第3页共3页高级商务英语阅读 as well as goods that play to the romantic foreignness of China -- whether in cosmetics, fashion or music. 2. Besides bringing in additional revenue, a global brand also burnishes a company’s image in China, stimulating sales among status-conscious domestic consumers. 3. Chinese brands under the wings of foreign companies usually have the advantage of plumper marketing budgets and better access to management expertise. 4. The world economy was beset by heightened geopolitical uncertainties in late 2002 and early 2003. Such factors continue to pose a downside risk to global economic growth, but this risk diminished substantially in the second quarter of 2003. A new non-economic shock — severe acute respiratory syndrome (SARS) — jolted economic activity in some countries in early 2003 but appears to have been largely contained. IV. Key to Exercises: 1. Exercise II: 1) B; 2) C; 3) A 4) F; 5) D; 6) E 2. Exercise III: 1. 中国商品中走向国际市场的把握最大的，短期之内当推中药、草药和特色食品，还有能够体现中 国浪漫而具异国情调的产品，例如化妆品、时装、音乐作品。 2. 品牌国际化可以带来更多的收益，同时可以提升公司在国内的形象，从而吸引那些注重品牌与地 位的国内消费者购买。 3. 中国品牌借助于外国公司的力量，往往具有营销预算大幅度增加和更易获得管理知识两方面的优 势。 4. 世界经济在 2002 年末和 2003 年初受到高度紧张的地理政治不稳定性因素的困扰。这些因素仍 然可能促使全球经济下滑，但这一风险在 2003 年第二季度已大大降低。2003 年初一种新的非经济 冲击，即严重急性呼吸道症候群（SARS），影响到了某些国家的经济行为但似乎这在很大程度上已 得到控制。 第 3 页 共 3 页