THE HERO FOR METHODOLOGICAL BEHAVIORISM x John broadus watson(约翰 华生, January9,1878 September 25, 1958)was an American psychologist who established the psychological school of behaviorism. Watson promote d a change In psychology through his address, Psychology as the Behaviorist views it. which was given at Columbia University in 1913. Through his behaviorist approach, Watson conducted research on animal behavior, child learning nd advertisin gTHE HERO FOR METHODOLOGICAL BEHAVIORISM  John Broadus Watson (约翰• 华生，Janua r y 9, 1878 – September 25, 1958) was an American psychologist who established the psychological school of behaviorism. Watson p r o m o t e d a c h a n g e i n p s yc hol o g y t h r o u g h hi s address, Psychology as the Behaviorist Views it, which w a s gi ve n at C ol umbi a University in 1913. Through his beha vio rist app roach, Watson conducted research on animal behavior, child learning, a n d a d v e r t i s i n g .