MODERN MANAGEMENT Objectives To help build your creativity and innovation skills and attempt to acquire: "I.A definition of creativity and an awareness of its importance in organizations "2.Insights about the three components that comprise creativity in individuals 3.Guidelines for how to increase creativity in organizations 4.A definition of innovation and an understanding of the relationship between creativity and innovation 5.An awareness of the innovation process "6.An understanding of total quality as a base for spawning creative ideas 7.Insights about achieving quality and the quality improvement processModern ManageMent Objectives To help build your creativity and innovation skills and attempt to acquire: § 1. A definition of creativity and an awareness of its importance in organizations § 2. Insights about the three components that comprise creativity in individuals § 3. Guidelines for how to increase creativity in organizations § 4. A definition of innovation and an understanding of the relationship between creativity and innovation § 5. An awareness of the innovation process § 6. An understanding of total quality as a base for spawning creative ideas § 7. Insights about achieving quality and the quality improvement process