上浒充通大学 e SHANGHAI JIAO TONG UNIVERSITY Generic Development Process A product development process: e Sequence of steps or activities which an enterprise employs to ·Conceive a product ·Design the product Commercialize the product Many of these steps and activities are intellectual and organizational rather than physical Physical processes are like the process we used to bake a cake or to assemble a bike.Generic Development Process A product development process: • Sequence of steps or activities which an enterprise employs to • Conceive a product • Design the product • Commercialize the product • Many of these steps and activities are intellectual and organizational rather than physical • Physical processes are like the process we used to bake a cake or to assemble a bike